As part of the Forget Me Not appeal, Alzheimer's Society has partnered with Levi's to launch a unique fundraising initiative. Customers were invited to share their cherished memories associated with jeans, which were then incorporated into the campaign through hanging tags, t-shirts, the hero image, and even potentially embroidered onto the jeans themselves. Just as jeans may fade over time, the memories shared endure, finding a lasting place within the fabric of the jeans.

Brief Writers
Nick Williams

Brief
You are required to design a branding identity for a denim brand of your choice Levis, Diesel, Lee, Gap or your own brand concept